PFWinners.com - Online Business Success

Moderator: Kathy Perry
www.KathyPerry.com
Founder: www.PeakPerformanceWomen.com
Secret Agent: www.TheSecretLearningCenter.com
Book: www.RealityandYou.com

What you will Learn:
This call will discuss marketing as a very comprehensive part of business strategy and will explore whether there is a Marketing Magic Wand or if it is a Myth. Participants will learn:

• Review of Marketing
• What is a Marketing Magic Wand?
• Is it a Myth?
• Marketing Tree Matrix for Strategic Communications
• A Case Study of a Marketing Magic Wand
• Benefits of a well-rounded Marketing Strategy

Who will Benefit?
Anyone interested in learning more about Marketing, the importance
of a comprehensive Marketing Tree Matrix for Strategic
communications and reasons why a Magic Wand approach may not be a
sound marketing strategy.

 Standard Podcast [19:30m]: Play Now | Play in Popup | Download (152)

Moderator: Krista Baker
http://www.morningstarmultimedia.com

For more in depth coverage of the FOOA event, visit my blog: http://www.bloggingcoach.com

What You Will Learn:
This call is a review of the Future of Online Advertising conference which was held in New York on June 8-9. Here’s what you’ll learn by listening:

• The key themes addressed by the conference
• Why 50% of advertising fails
• Problems small business owners have measuring advertising effectiveness
• How companies can leverage online video to promote their services
• Difficulties bloggers and advertisers have finding one another

Who Will Benefit?
Anyone interested in industry trends and what the cutting edge of online advertising is.

Websites Mentioned in the Podcast

• Future of Online Advertising
• Greg Stuart
• VideoClix
• Microsoft Ad Labs
• ProBlogger
• Google Analytics

YouTube Videos:

• Shakira’s Fan Version of Hips Don’t Lie
• Flintstones Endorse Winston

 Standard Podcast [30:56m]: Play Now | Play in Popup | Download (133)

Moderator: Krista Baker
http://www.morningstarmultimedia.com
Handout: Blog SEO

What You Will Learn:
This call will teach listeners how to improve their blog’s rank in
search engines. Participants will learn:

• Why you should optimize your blog for search engines
• How search engines rank web pages
• Why focusing on a niche topic is key to ranking well
• Key elements of search engine friendly posts
• What types of links to your site matter - and how to get them

Who Will Benefit?
Anyone who is thinking of starting a blog or is already blogging and
would like their blog to rank better in search engines. This call
will focus on tips you can put into practice immediately without any
programming or technical experience. It is directed at beginners.

 Search Engine Marketing for Blogs [55:09m]: Play Now | Play in Popup | Download (147)

Topic: “How to Leverage your Marketing Dollars with College
Internship Programs no matter what size your company is!”

Moderator: Kathy Perry
www.KathyPerry.com
Founder: www.PeakPerformanceWomen.com
Secret Agent: www.TheSecretLearningCenter.com
Book: www.RealityandYou.com

What you will Learn:

This call will teach listeners that by hiring college students you
can leverage your marketing dollars and any size company can benefit
from it. Participants will learn:

• What do I mean by “Leverage your Marketing Dollars”
• What a College Internship Program can do for you
• How to implement a successful internship program
• Why it’s an important part of your marketing strategy
• How it can benefit any size company
• Ideas for getting started in setting it up

Who will Benefit?

Anyone interested in learning more about leveraging their Marketing
dollars and how to implement a College Internship Program
effectively. The call will focus on reasons why a College
Internship Program is an effective and important part of the overall
marketing strategy for small businesses as well as larger
companies.

 Leverage your Marketing Dollars with College Internship Programs [25:03m]: Play Now | Play in Popup | Download (116)

Moderator: Krista Baker
www.morningstarmultimedia.com
Download the handout for this talk: Web 2.0 Handout

What You Will Learn:
This call will teach listeners how to market their websites with Web
2.0 and Social Media online communities. Participants will learn:

• What is Web 2.0 and how it is different from traditional websites
• What is social media and why use it to market your business?
• Why blogging is an essential component of social media marketing
• 5 social media sites you can start using today to market your website
• How to get the best results with social media marketing

Who Will Benefit?
Anyone interested in learning more about the Web 2.0 phenomenon and
the rise of social media sites. The call will focus on how getting
involved and contributing content to these popular online communities
will help you build your brand, generate traffic to your website, and
boost your site’s search engine rank. This call is directed at beginners.

Check out our Odeo Channel. (odeo/5bf38c10c1d1cd84)

 Use Web 2.0 and Social Media Sites to Market Your Business [51:43m]: Play Now | Play in Popup | Download (167)

Moderator: Kathy Perry
www.KathyPerry.com
Founder: www.PeakPerformanceWomen.com
Secret Agent: www.TheSecretLearningCenter.com
Book: www.RealityandYou.com

What you will learn:

This call will teach listeners that marketing is how you are
perceived and it may or may not be your current reality.
Participants will learn:

• What is Appearance Marketing
• What does it have to do with the Law of Attraction
• Why it’s an important part of your marketing strategy
• How Appearance impacts everything, including your life
• How it Creates your own reality with the LOA
• Ideas for aligning your Marketing with Appearance & LOA

Who will benefit?

Anyone interested in learning more about Marketing and how
Appearance and the Law of Attraction work together to create your
own reality. The call will focus on reasons why Appearance
Marketing is an effective and important part of the overall
marketing strategy for small businesses. This call is directed at
beginners.

 Appearance Marketing & the Law of Attraction [47:27m]: Play Now | Play in Popup | Download (468)

Moderator: Kathy Perry
www.KathyPerry.com
www.RealityTVandYou.com
www.PeakPerformanceWomen.com

Author of: “Reality TV & You – 8 Secrets to Being the DIRECTOR in
Your Life’s Reality TV Show Using the Law of Attraction”

More information is available about this topic at
www.OfficialTrainingOnTheSecret.com

What you will Learn:
This call will teach listeners the basic principles behind the
movie, “The Secret”, discuss some of the controversy surrounding it,
how it was marketed, as well as how this knowledge can change your
life.

Participants will learn:

• What is “The Secret”?
• Viral Marketing & Joint Venture Marketing created a World Phenomena
• The Controversy surrounding it
• My experience
• What can it do for you?
• How can you implement it in your life?

Who will benefit:
Anyone interested in learning more about “The Secret” and how it can
change your life. This call is directed at anyone who has an
interest in this topic.

 Standard Podcast [39:17m]: Play Now | Play in Popup | Download (332)

Moderator: Kathy Perry
Product Factory Product: www.RealityTVandYou.com
www.KathyPerry.com
www.PeakPerformanceWomen.com

What you will Learn:
This call will teach listeners the value of joint venture marketing
as another way to promote your product or service. Participants will
learn:

• What is a Joint Venture (JV)
• Why it’s an important part of your marketing strategy
• Benefits of JV Partnerships
• JV Marketing online and offline
• Choosing the right partners
• Ideas for finding JV Partners

Who will Benefit?
Anyone interested in setting up Joint Venture Partnerships to promote
their product or service. The call will focus on reasons why JV
Partnerships are an effective and important part of the overall
marketing strategy for small businesses. This call is directed at
beginners.

 Joint Venture Marketing [40:40m]: Play Now | Play in Popup | Download (281)

TOPIC: USING ARTICLES TO MARKET YOUR WEBSITE

Moderator: Krista Baker
Website: http://www.morningstarmultimedia.com
PF Product: http://www.lawyerbizsuccess.com

What You Will Learn:
Wednesday’s call will teach listeners how to use articles to market
their websites. Participants will learn:

• Why writing articles is one of the best ways to promote your website
• Formulas for writing high quality articles every time
• Why having a great title is fundamental to your article’s success
• How to write an author bio that motivates readers to visit your site
• The pros and cons of free article submission sites
• What you need to know about Google’s Duplicate Content Penalty
• Where and how to submit your articles for publication

Who Will Benefit:
Anyone interested in marketing their site by writing and publishing
articles on the internet. This call is directed at beginners and those
who want to improve their results.

 Usng Articles To Market Your Website [40:18m]: Play Now | Play in Popup | Download (259)

TOPIC: GETTING STARTED WITH BLOGGING

Moderator: Krista Baker
Website: http://www.morningstarmultimedia.com
PF Product: http://www.lawyerbizsuccess.com

What You Will Learn:
Wednesday’s call will teach listeners how blogging can help you market
your business. Participants will learn:

• What is a blog?
• How is a blog different from a website?
• 7 Reasons why you should be blogging
• Top concerns about blogging
• What should you write about?
• Ways to promote your blog

Who Will Benefit?
Anyone interested in starting a blog to promote their business. The
call will focus on reasons why blogging is an extremely effective
marketing tool for small businesses as well as address key concerns
and fears business owners may have. This call is directed at beginners.

 Getting Started with Blogging [37:42m]: Play Now | Play in Popup | Download (234)